Tarik Jeans (Tarik) is a homegrown streetwear premium denim brand that embraces the Malaysian and Nusantara identity of diversity.
Founded in Penang, Malaysia in 2010, Tarik is regarded as a pioneer of the country’s streetwear scene and immediately received a lot of attention. This mainly came from the cultivated Malaysian youth, especially those in tune with street fashion and an interest in denim.
The brand was inspired by Afiq Iskandar, who is also a member of the rock band, Oh Chentaku! (OCK). His passion for music and Malaysian culture laid the foundations for Tarik.
In 2015, Jiman became a part of Tarik Jeans and was responsible for its stellar debut show at KL Fashion Week 2016. As Director of Communications for Tarik, Jiman has managed to grow the brand’s audience with his innovative campaign ideas and wide network. To date, Jiman has worked on 4 collections with Tarik.
JCPR has organised several sessions of talks, both physical and virtual called Trigger Thoughts. Featuring guests from various backgrounds, Trigger Thoughts has garnered a steady number of audience who tuned in to listen to their favourite personalities recount stories of their childhood, career and personal experiences. When Malaysia went into lockdown in 2020, Trigger Thoughts goes full-on virtual using IG Live as its platform […]