JCPR closed 2019 with a bang by managing all PR matters in relation to the event.
Driving economic growth in the new economy and digital era is part of the core of Budget 2020 presented by YB Minister of Finance on 11 October 2019. In line with the government's commitment to digital transformation, the Ministry of Finance organised the inaugural Putrajaya LIFT (Literacy in Financial Technology) Festival 2019, a festival with the objective to strengthen financial literacy in line with the government's goal to nurture a digital society. Putrajaya LIFT Festival is a collaboration with Bank Negara Malaysia and the financial industry which aims to showcase the current and the future of financial industry in Malaysia.
The Putrajaya LIFT Festival took place at three (3) strategic locations; Menara PERKESO @ Putrajaya, Bangunan Suasana PjH and the Ministry of Finance Complex in Putrajaya. The festival was held for two (2) days from 28 to 29 December 2019 with a fun and interactive concept, featuring performances in art, and technology that provide a glimpse into the future of finance. In addition, the festival also aims to inspire and showcase relevant and practical information on financial empowerment in today's dynamic digital world.
Total PR Value for the event is more than RM2m.