Malaysians are familiar with “Warisan”, a song about patriotism that was delivered by the late Sudirman – a legendary singer.
During discussions on the production of Poova’s debut Malay single Karya and music video, we thought it would be fun to release a version of Warisan for Merdeka and Malaysia day. We all think it’s a great song and wanted to produce our version to introduce it to the new generation of Malaysian music fans. ‘Warisan’ was written by the late Syed Haron Syed Ahmad and included in Sudirman’s 1982 album called ‘Abadi’.
Warisan was received so well by the Malaysian audience and the Media. Total PR value for Warisan reached RM2m within two weeks of its release.
JCPR has organised several sessions of talks, both physical and virtual called Trigger Thoughts. Featuring guests from various backgrounds, Trigger Thoughts has garnered a steady number of audience who tuned in to listen to their favourite personalities recount stories of their childhood, career and personal experiences. When Malaysia went into lockdown in 2020, Trigger Thoughts goes full-on virtual using IG Live as its platform […]
JCPR has helped Trophy Knives with their PR for almost two years. What started as a passion project and a love for the punk scene, has turned into a great relationship between the band and the agency.