4 GRAFFITI ARTISTS / 4 PILLARS / 4 ARTWORK / 4 HOURS / 4 STREET PHOTOGRAPHERS / 4 STREETWEAR LABELS / 4 SOCIAL MEDIA INFLUENCERS / 1 STREET FESTIVAL (RIUH) / 1 AIRSTREAM / TONNES OF ATTITUDE
BIGGEST PR & ACTIVATION BY BAD LAB
Four top Malaysian graffiti artists which include Cloakwork, Katun, Dmojo and Shade, were commissioned to perform live graffiti paintings on four of BAD LAB billboards located on the MRT pillars in Jalan Damansara highway, Taman Tun Dr Ismail, Kuala Lumpur.
Called #BADLABBILLBOARDS, the PR & activation plan intends to push the envelope - upscaling graffiti by commissioning these creative and talented artists and giving them a sanctioned platform to do what they do best. This movement resonates strongly with BADLAB which is designed and positioned to establish a unique and exciting experience with men.
JCPR ideated the whole campaign which later became BADLAB’s biggest activation campaign thus far.
JCPR has organised several sessions of talks, both physical and virtual called Trigger Thoughts. Featuring guests from various backgrounds, Trigger Thoughts has garnered a steady number of audience who tuned in to listen to their favourite personalities recount stories of their childhood, career and personal experiences. When Malaysia went into lockdown in 2020, Trigger Thoughts goes full-on virtual using IG Live as its platform […]