On 5 November 2019, Malaysia’s Halal Inclusion Roundtable and Masterclass was officially launched by the Deputy Prime Minister, YAB Dato’ Seri Dr. Wan Azizah Wan Ismail at the Putrajaya International Convention Centre. JCPR was tasked to handle all PR matters of the event.
Organised by the International Centre for Education in Islamic Finance (INCEIF) and Islamic Development Bank (IsDB) for the first time, in partnership with institutional partners including Bank Negara Malaysia (BNM), JAKIM, Islamic Corporation for the Development of the Private Sector (ICD), International Shari’ah Research Academy for Islamic Finance (ISRA), MATRADE, HDC, International Islamic Trade Finance Corporation (ITFC), Islamic Corporation for the Insurance of Investment and Export Credit (ICIEC), SME Corp, SME Bank, TERAJU and EXIM Bank, the two-day event was attended by key opinion leaders in the local and international Halal industries including from Bosnia, Kazakhstan and Uzbekistan.
Attended by more than 450 participants over two-days programming, the event discussed pressing issues in the Halal segment and sought to find solutions in supporting its growth. It provided the perfect platform for thought leaders, policy makers and industry players to network, share their expertise and knowledge, and collaborate to contribute towards the USD3 trillion Halal industry – arguably the single largest market sector that is defined by a specific set of compliance parameters.
The event garnered more than half a million ROI in PR value and JCPR was then hired for another project for INCEIF, to manage PR and Comms for INCEIF’s 11th Convocation that witnessed the conferment of Sultan Nazrin Shah of Perak with honorary doctorate in Islamic Finance.