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February 12, 2021

BRITISH AMERICAN TOBACCO (MALAYSIA) BUSINESS MODEL TRANSFORMATION

After exhausting all possible options, BATM have had to make a very difficult decision to cease its factory operations in stages by the second half of 2017 as one of the steps towards their new business model.

Jiman and his team was roped in to assist BATM with this transformation and to mitigate reactions from all angles and pilot the change journey.

This restructuring affects shareholders and stakeholders. Also, the Media and public opinion needs to be managed.

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