JCPR has helped Trophy Knives with their PR for almost two years. What started as a passion project and a love for the punk scene, has turned into a great relationship between the band and the agency.
Malaysians are familiar with “Warisan”, a song about patriotism that was delivered by the late Sudirman – a legendary singer.
During discussions on the production of Poova’s debut Malay single Karya and music video, we thought it would be fun to release a version of Warisan for Merdeka and Malaysia day. We all think it’s a great song and wanted to produce our version to introduce it to the new generation of Malaysian music fans. ‘Warisan’ was written by the late Syed Haron Syed Ahmad and included in Sudirman’s 1982 album called ‘Abadi’.
Warisan was received so well by the Malaysian audience and the Media. Total PR value for Warisan reached RM2m within two weeks of its release.
The rebranding of The Bee Publika as an event space has witnessed the staging of a string of local and
international acts at its venue.
JCPR was tasked to manage PR matters for three of its
Loudness Live in Concert (Japan);
Punk Picnic featuring Bunkface and One Buck Short
(Malaysia); and Fever 333 (USA)
The 3rd Rainforest Fringe Festival [RFF] was held from 5th to 12th July 2019 and showcased an all-inclusive programming that is aimed to encourage both locals and visitors, of all ages, to immerse in Sarawak’s rich culture and heritage.
Once again the exciting event is hosted by Ministry of Tourism, Art, Culture, Youth & Sports Sarawak (MTACYS) and is being held as a prelude to the annual Rainforest World Music Festival (RWMF) with Joe Sidek Productions Sdn Bhd (JSPSB) as the appointed organisers.
The announcement of the RFF dates and its list of programme was made by Minister of Tourism, Art, Culture, Youth & Sports Sarawak, YB Datuk Abdul Karim Rahman Hamzah.
“We are proud to host the Rainforest Fringe Festival once again and we felt that the people of Sarawak deserve to celebrate their richness in culture and history” YB Datuk Haji Abdul Karim said during the press conference. “This year’s additional flavours will include programmes that showcase another major community’s history and culture is a great expansion of the festival,” he enthused.
JCPR was appointed to manage all PR matters of the event. With great support from the Media in East Malaysia, JCPR managed to garner more than half a million ringgit in PR Value for the event including international exposure.
EVENT PHOTOS Media interview with Dato’ Tom Abang Saufi and Dato’ Sri Bernard Chandran post Lembaran Emas show at DUN Building. Also Media at the launch of THE MARKET at Borneo 744 and Minister walkabout
4 GRAFFITI ARTISTS / 4 PILLARS / 4 ARTWORK / 4 HOURS / 4 STREET PHOTOGRAPHERS / 4 STREETWEAR LABELS / 4 SOCIAL MEDIA INFLUENCERS / 1 STREET FESTIVAL (RIUH) / 1 AIRSTREAM / TONNES OF ATTITUDE
BIGGEST PR & ACTIVATION BY BAD LAB
Four top Malaysian graffiti artists which include Cloakwork, Katun, Dmojo and Shade, were commissioned to perform live graffiti paintings on four of BAD LAB billboards located on the MRT pillars in Jalan Damansara highway, Taman Tun Dr Ismail, Kuala Lumpur.
Called #BADLABBILLBOARDS, the PR & activation plan intends to push the envelope - upscaling graffiti by commissioning these creative and talented artists and giving them a sanctioned platform to do what they do best. This movement resonates strongly with BADLAB which is designed and positioned to establish a unique and exciting experience with men.
JCPR ideated the whole campaign which later became BADLAB’s biggest activation campaign thus far.
Sacoor Brothers is a well-known international label, based in Portugal. It is the result of the dream of four brothers committed to adding elegance, quality and style to the fashion world. Since the early 1990s, when they opened their first boutique in Lisbon, Sacoor Brothers has continued to expand. It is now synonymous with a cosmopolitan label, with over 100 boutiques in Portugal, the United Kingdom, Spain, Belgium, Malaysia, the United Arab Emirates, Kuwait, Qatar, Bahrain, Saudi Arabia, Lebanon, Singapore, Malaysia and Indonesia with the majority of locations featuring complimentary tailoring.
The brand is a favourite with celebrities and has dressed well-known personalities from the world of fashion, sports, cinema and television, including famous Hollywood actors Rob Lowe, William Baldwin, Patrick Dempsey, Irina Shayk and Cristiano Ronaldo. In Malaysia, Sacoor Brothers is known to dress blue-chip actors and performers such as Bront Palarae, Sean Ghazi and Remy Ishak.
First launched in Malaysia back in 2012, the brand’s successful story is proven with 12 stores in the country not just in Kuala Lumpur, but also in Penang, Johor Bahru, Malacca and Genting Highlands.
Jiman has been involved with the brand since its initial arrival in Malaysia.
Tarik Jeans (Tarik) is a homegrown streetwear premium denim brand that embraces the Malaysian and Nusantara identity of diversity.
Founded in Penang, Malaysia in 2010, Tarik is regarded as a pioneer of the country’s streetwear scene and immediately received a lot of attention. This mainly came from the cultivated Malaysian youth, especially those in tune with street fashion and an interest in denim.
The brand was inspired by Afiq Iskandar, who is also a member of the rock band, Oh Chentaku! (OCK). His passion for music and Malaysian culture laid the foundations for Tarik.
In 2015, Jiman became a part of Tarik Jeans and was responsible for its stellar debut show at KL Fashion Week 2016. As Director of Communications for Tarik, Jiman has managed to grow the brand’s audience with his innovative campaign ideas and wide network. To date, Jiman has worked on 4 collections with Tarik.
Jiman left the brand in 2020.
After one-year hiatus, Malaysia’s premiere food event also dubbed the biggest nasi lemak event in the world, I Eat Nasi Lemak was back in 2016.
Organised by friedchillies.com, an award-winning food website that’s been around since 1998 under FriedChillies Media, the one- day event was held on 5th November 2016 at TM Convention Centre, Bangsar.
Due to the overwhelming response in previous years, the nasi lemak action was amped up from featuring only 20 to now 40 of the best nasi lemak sellers in Malaysia under one roof – this time with more vendors from outside the Klang Valley such as Melaka, Negeri Sembilan, Johor, Penang and Perak.
All vendors are specially curated via a selection process that started in early 2016 by FriedChillies’ team of nasi lemak experts and enthusiasts.
Jiman was also the PR lead for FriedChillies’ fried chicken event held called Ayam Lejen and the Cyberjaya Makan Fest in 2019